Contents
| Name | Role | Critical Rank (1-3) 1 highest | Context |
|---|---|---|---|
| Harriet | Approver, Strategist | 1 | Approver, Strategic Guidance, Participant |
| Benji | Executive Sponsor, Participant | 1 | Executive Sponsor, Participant, Strategic Guidance |
| Cole | Strategy, Collaborator | 1 | Strategy, Collaborator, Tactical Operations |
| Laura Li | Calibrator, Collaborator | 2 | Positioning/Messaging/Trends |
| Lindsay Workman | Collaborator, Tactical | 2 | Partnerships, Activations |
| Mike Clapson | Executive, Calibrator | 2 | Positioning/Messaging/Trends |
| Raven Charles | Calibrator | 3 | Positioning/Messaging/Voice of Customer |
| Jacob | Calibrator | 3 | Positioning/Messaging/Trends |
| Christopher Lee | Informer | 3 | Product Insights (This role will likely swap to Product Manager - projected hire Q1) |